With the right formatting, a text ad 'blends in' with your site content. An image ad will not give you the same freedom with its appearance, as the only thing you can play with is the size and positioning
You can squeeze more text ads into the space that a conventional banner takes. People love to have more choices!
Properly formatted text ads don't look like clutter. Banners do!
People hate banners and avoid them at sight. Many tests confirm that people are much more receptive to text ads related with your content
I once went to a fashion show where each model wore the exact same black outfit for the entire duration of the show. Boring? Hardly! The show was intended to showcase platinum jewelry, and the outfits were designed to enhance the jewelry - instead of distracting the audience.
Many websites have strong graphic elements that catch the eye - usually at the expense of the Adsense units.
If you're using Adsense, be judicious in the selection of fonts, font size, color, images, tables and other visual aspects of your website.
Draw subtle attention to your Adsense units. Make them the stars of your show!
Draw subtle attention to your Adsense units. Make them the stars of your show!
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