The choices can be overwhelming. Many people let Google decide for them preferring to stock with the default settings. Big mistake! From my own experience I can tell you that it's like swapping a hundred-dollar bill for a ten-dollar one
Ads with out boarder works better than ads with boarders. So don't place boarder for any google ads on your page.
Always try to match the Ad to your content of your website. The Ad should look like as if they are part of content.
The visitors don't like banners or Ads. They hate ads. Because of this reason you should match the Google Ad to your content of each page/Website. (Use same colors, backgrounds ect..)
After this you can See your CTR Growing drastically
Don't be afraid to ask questions to Google Adsense Support team
If you're wondering about something, don't be afraid to ask Google. So far, they've always responded to my questions within a working day. There are two email addresses to use, depending on the type of question:
Please feel free to email them at adsense-tech@google.com if you have additional technical questions or concerns. For general program or account questions, please email adsense-support@google.com.
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